Jacquemus is redefining the essence of a summer wedding through the unique perspective of the designer himself. Fans may recall that Simon Porte Jacquemus exchanged vows in a picturesque August ceremony in the charming village of Charleval in the South of France back in 2022. Since that memorable event, followers of the brand have been captivated by the seamless blend of his personal style with the brand’s signature south of France-inspired aesthetic.
In celebration of the summer wedding season, the designer has unveiled the “LE MARIAGE” collection. Reflecting on his own wedding, Jacquemus shared insights with Vogue about the thought process behind the day’s theme and attire selection, noting, “I aimed for a blend of solemnity and classic elegance while also incorporating a touch of delicacy and femininity through the veil. It added a poetic layer and conveyed a beautiful message…I appreciated the cliché aspect.” This sentiment echoes throughout the collection, harmonizing traditional elements with a vibrant and contemporary wedding ambiance.
The shoot was giving a festive-wedding vibe, featuring bridesmaids adorned in bold, solid hues like vivid orange-reds, and wedding guests dressed in striking blues, yellows, and deep greens. Jacquemus effortlessly captures the essence of modern chic, embracing both the celebratory spirit and the gravity of the occasion. The accessories, including oversized sun hats that are a trademark of Jacquemus, add a dash of drama, while sheer fabrics elegantly complement relaxed tailored suits. Each piece embodies a sense of femininity, enhancing the tranquility of the occasion with the distinctive Jacquemus touch.
Explore the complete “LE MARIAGE” campaign here, and discover the collection available online now, curated for those seeking a contemporary yet timeless allure for their special day. (Source: https://hypebeast.com/2024/4/jacquemus-le-mariage-wedding-collection-campaign-release-info)
