Celebrating Five Years of Love and Stories: The Amady Journey

In a world where love reigns supreme, there exists a brand that has been painting vivid portraits of romance and joy for five incredible years. Amady, not just a name but a symbol of heartfelt storytelling and cherished memories, recently marked its fifth anniversary.

The day Amady was born, with founders: Archel Miranda, Sheena Caburog-Alcantara and Alvin Paver

WE: How did Amady start? Please take us through your journey of being one of the most fastest-rising video production team in the country.

Amady (Archel Miranda, CEO and Managing Partner of Amady): Amady’s journey began on April 26, 2019. Reflecting on it, I can still recall the moment when Alvin and Sheena offered it to me over a late-night snack.

Initially operating as a department of Mayad Creatives Inc., Amady eventually evolved into an independent brand, officially becoming Amady Manila Inc. in May 2023.

Like any other brand, Amady encountered numerous highs and lows. Crafting a distinct brand identity proved to be our major challenge—determining Amady’s positioning and what defines it as a brand.

Amidst laughter and shared dreams, an idea took root—a vision to capture the essence of love in its purest form and weave it into cinematic masterpieces. Little did they know, this casual conversation would blossom into a journey of love and storytelling that would touch countless hearts.

Fueled by passion and a commitment to constant improvement in our craft, we managed to define who Amady was. With Straightforward, Intrinsic, and Light-Hearted as our core principles, Amady is dedicated to capturing real emotions through curated storytelling. Our goal is to immortalize those anticipated moments that our clients will keep for a lifetime. — Love is definitely worth celebrating., shares Amady.

The road to success was not without its bumps and hurdles. Crafting a distinct identity for Amady proved to be a labor of love, requiring endless hours of brainstorming and soul-searching. But fueled by their passion for storytelling and an unwavering commitment to excellence, the team at Amady persevered, determined to carve out a niche for themselves in the competitive world of wedding cinematography.

At the heart of every Amady film lies a story waiting to be told—a tale of two souls in love, of laughter and tears, of promises made and kept. From the sweeping vistas of majestic landscapes to the intimate moments shared between lovers, each frame is a testament to the power of love and the beauty of human connection.

But what sets an Amady film apart from the rest? It’s the little details—the subtle nuances and fleeting glances that speak volumes without uttering a word. It’s the music that tugs at your heartstrings, waking emotions you never knew existed. It’s the laughter that echoes through the air and the tears that glisten in the sunlight—a reminder that love is a journey worth celebrating, in all its messy, beautiful glory.

As we raise our glasses to five years of love and stories, let us not forget the countless couples who have entrusted Amady with their most precious memories. For them, Amady is more than just a brand—it’s a promise, a commitment to capturing the magic of their love story and preserving it for eternity.