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WE Vol 20 Issue 1
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Wedding Essentials Wedding Essentials
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Happy Andrada Redefines Filipiniana Fashion at Pinoy Playlist Music Festival

  • WE Team
West-Philippine-Sea by Happy Andrada
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In a breathtaking celebration of Filipino culture, designer Happy Andrada took center stage at the Pinoy Playlist Music Festival 2024 with her Modern Filipiniana collection. Held at the BGC Arts Center, her 32-piece showcase beautifully bridged traditional artistry and contemporary design, offering a fresh perspective for modern brides seeking to honor their heritage on their wedding day.

Andrada’s collection, a vibrant homage to the Philippines’ diverse textile traditions, reimagined the Filipiniana for today’s global audience. Guests were captivated by the exquisite use of indigenous fabrics such as Pina Silk, T’nalak, and Yakan, each adorned with intricate embroidery and avant-garde tailoring. Her masterpiece, “The West Philippine Sea,” a poetic interpretation of national pride, stood out as a stunning option for people looking to make a bold statement.

The show transformed the runway into a living showcase of Filipino artistry, set against the enchanting melodies of Anima Tierra. The fusion of world music and fashion created an immersive experience that resonated deeply with guests, many of whom envisioned Andrada’s creations as perfect ensembles for weddings and other special occasions.

Happy Andrada shared, “I am truly honored to be a part of the Pinoy Playlist Music Festival,”

“This event celebrates the best of Filipino culture, and it’s a privilege to share my vision of modern Filipiniana with such a passionate audience.”

Now on its 7th year, the festival is renowned for its large-scale celebration of original Filipino music across generations and genres. Curated by National Artist for Music Maestro Ryan Cayabyab, Moy Ortiz, Noel Ferrer, and Maribel Garcia, this year’s festival featured over 300 artists and 50 performances, from soloists to orchestras, highlighting the rich diversity of Filipino musical artistry.

Despite Typhoon Pepito cutting the event short, Andrada’s show left an indelible mark, offering a modern interpretation of Filipino tradition for modern couples and fashionistas alike. 

Future soon-to-weds can also explore Happy Andrada’s bespoke creations at Fashion Art Atelier in Quezon City or browse her ready-to-wear collection online at happyandrada.com.

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