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WE Vol 20 Issue 1
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Why the Filipiniana Is Here to Stay

  • WE Team
Veluz Bride
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By Vennette Lailani Seprado

Today marks our 120th year of Independence, so it is only fitting to put the spotlight on our traditional clothing – the Filipiniana. Filipiniana themed wedding gown designs continue to flourish because we still have both established as well as up and coming designers who take pride in creating pieces that showcase our culture. In these modern times, we have artisans who push the boundaries of innovation and creativity while staying true to our traditional techniques and collective history, giving our brides more options to choose from.

Jo Rubio
Jojie Lloren

The beauty of our traditional clothing lies in the timeless elegance of its silhouette from the intricately embroidered Maria Clara to the glamorous Terno. Feminine modesty and impeccable craftsmanship are the two most prominent signatures of this particular style. Brides who choose this look do so not only to pay homage to their roots but also to exude an air of grace and dignity on their special day.

Veluz Brides

Nowadays, our ever so adaptable Filipino designers who have picked up techniques from the other fashion capitals of the world have brought forth styles that are more appealing to the younger set. Delicate embroidery and fine beadwork are still evident while they offer more styles to push the Filipiniana forward by incorporating Western aesthetics.

Michael Cinco

The works of Michael Cinco, a Dubai based Filipino designer dazzled the fashion world recently with his couture creations, one of which is a Barong Tagalog inspired gown in a solihiya pattern. Veluz Reyes of Veluz Brides has created ethereal pieces of heavily embellished garments without looking heavy handed. Respectable local designer, Jojie Lloren recently showed Terno pieces with smaller butterfly sleeves, as did Jo Rubio with his understated Terno dress in pristine white, which was devoid of any crystals and beading. It just goes to show that local designers should always have this style in their repertoire. Dresses, jackets and even bridal jumpsuits have become more and more popular these days with fashion forward brides.

The international fashion scene has also picked up on our beloved Filipiniana. Renowned brands such as Valentino, Dolce & Gabbana, Elie Saab and Zac Posen have presented designs in the past with a nod to our traditional garments. It will still take some time before this style becomes more recognizable globally, but that’s what our muses on social media are there for – to show the world the endless possibilities in which to modernize and style our fabrics and textiles.

The Filipiniana is here to stay. It will evolve, but at the heart of is a romantic style that will remain a classic no matter how plain or how intricate you want your dress to be.

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Related Topics
  • Filipiniana
  • Filipiniana wedding
  • Modern Filipiniana
  • philippines wedding
  • traditional wedding dress
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